Tarah Hendrix
Marketing Systems Architect | AI-Enabled Operations
Ten years building and scaling marketing operations systems across enterprise and high-growth B2B organizations. I design and implement the integrations, governance frameworks, and automation logic that turns marketing strategy into measurable, repeatable performance - with increasing focus on intelligent automation.
01.
ARCHITECTURE
SYSTEMS INTEGRATION
Architects cross-platform integrations that ensure interoperability, clean handoffs, and sync reliability across marketing automation, CRM, and data-platform layers.
DATA ARCHITECTURE
Builds governed data architectures and attribution frameworks that enable accurate measurement, reliable reporting, and clear pipeline visibility.
GOVERNANCE & COMPLIANCE
Designs privacy-first processes and operational controls that enforce regulatory compliance (GDPR, CCPA), access standards, and data integrity at scale.
AUTOMATION
& AI
Architects intelligent workflows and AI-enabled automation that transforms processes, engagement data, and product usage into structured systems for segmentation, scoring, and orchestration.
LIFECYCLE & SCORING
Builds progression models and qualification frameworks that translate buyer intent into automated nurture paths and sales handoff logic.
CAMPAIGN OPERATIONS
Designs the operational framework for campaign execution at scale: naming taxonomy, reusable templates, metadata governance, and launch workflows that ensure consistency and compliance.
02.
APPLICATION
03.
ENABLEMENT
CHANGE ENABLEMENT
Designs systems for sustainable adoption: embedded training, self-service documentation, process guides, and governance playbooks that reduce dependency and enable autonomous execution.
DEPLOYMENT & MIGRATION
Architects migration strategy and deployment plans that prioritize data fidelity, cutover logic, and rollback protocols. Minimizes disruption during platform transitions and system consolidations.
